FROEDTERT

Froedtert’s Zoo Event

Cielo was tasked to create a branded event to celebrate Froedtert’s 10 year plus employee’s. This event was to take place at the Milwaukee County Zoo and would host the families of Froedtert’s staff. We created an internal marketing campaign at Froedtert to bring awareness and encourage all with a work anniversary to attend. We created signage, a photobooth, swag, a custom coloring page, and more. This event was a huge success and the employees left feeling valued and appreciated.

We were tasked with creating a branded campaign and
an asset library for all
the deliverables listed
to the right.

  • An event card/postcard was given to the attendees at the start of the event. There were also posters all around the event space with info for the attendees.

  • With this being a celebration, we were tasked with creating souvenir items such as printed stickers as well as Gif Stickers to put on social.

  • Since this was a children’s event, I was tasked with creating a coloring page for anyone to draw on but mostly for the children at the event.

Coloring Page

Hand-illustrated characters turned into a vectorized coloring page.

All the characters were designed from scratch and the scene is based on the layout of the Milwaukee Zoo, where the event took place.

Poster

Poster at event, informing attendees
of photography

Stickers for Social

Social sticker for Instagram stories
for Zoo event

Handout

A successful event

Having the chance to celebrate Froedtert’s 10-50 year employees was a huge celebration and time of joy and recognition. This creative and joyful project was well received and a great campaign to illustrate and design for.

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