MERCER
Social media designer
for Mercer’s three brands:
Culinary, Barfly, Sport.
From strategy to creation, our team extended Mercer’s brand guidelines for application in all their areas of marketing. Below is a link to Mercer’s 2024 Strategy Deck, acting as a guide the creators and marketing team. After, you will find social posts and Collaboration Briefs at the end.
IMPLEMENTATION
Creation
Creating social posts from the strategy put in place, we were able to create brand consistency in Mercer’s social presence and see an increase in engagement after a few months.
PUSHING BOUNDARIES
Design
Working with the marketing team to find Mercer’s voice in the culinary world, improving engagement by designing for the aspiring chef.
Social Collaboration Briefs
Mercer partakes in partnerships with content creators and influencers in order to get the best content. As their agency, we created brand briefs for them to send to their collaborators.
It’s fun to compare the two styles of these brands. Barfly is the edge industrial look and culinary is the cutting edge, creative brand.
