Graphic Designer + Video Production Artist.
I learned a lot about myself in this role. I learned to create when there were limitless opportunities, I learned to multitask when I was in charge, with my coworker Shannon, to implement the brand in every aspect of the company. I also learned that my strengths and love lay in design and illustration over creating commercials and wedding films.
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From the first brainstorming session, our team was able to break down what we wanted the brand to be and was able to start new.
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After brainstorming came the focus group meetings, where we collected data, presented logo ideas, and created brand statements, goals, brand language, brand imagery, and began to see it all come together.
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As the designer on staff, my project manager and I created a launch plan for the new brand. I implemented our brand into every element of our marketing content. This included social posts and stories, email campaign templates, video intro outro, cards, front window display, and website design.
Social Media Mockup
Several Social Campaigns were created for both the commercial and family/wedding accounts including: Meet the Team, Product Wednesday, Wedding Wednesday, Front Room Friday, and many more.
Design + Marketing.
Creating our consistent voice pre-brand launch and beyond has key. Our voice addresses our target audience and every design goes around what our customers would want to see.