FOREVER IN BLOOM

Brand Design and Style Guide

Below, you will find the process of creating Forever in Bloom’s Brand. Forever in Bloom is the first flower arch rental company in Milwaukee and Taylor requested I design the brand. Taylor and I fine tuned the look and feel until we both felt it accurately represented her business, her vision, and would attract her target audience.

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Exploration

Research
to Sketching

This company is marketing to corporate event planners but primarily wedding coordinators, brides, and venues. This had to match the market but also stand out so future brides would choose this company over other arch rental companies.

Concepts for Brand

Three Look and Feels

After discussion with Taylor, we landed on concept one with concept two’s color. Below you will find the final logos, each variation.

  • Primary Logo

  • Horizontal Logo

  • Monogram

  • Vertical Logo

  • Brandmark

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