Harry Potter Series at Market

ILLUSTRATION + PRINT DESIGN + SOCIAL MEDIA & MARKETING
In the fall of 2023, a fellow small business owner and I created a Harry Potter fan art print series. We launched our series on Black Friday and marketed our work at Christmas markets and on social media. I hired a photographer to capture all of my prints to use for my online shop and marketing. I created a 7-day marketing campaign called The 7 Horcruxes, counting down to Black Friday and the launch of my print series.